Why Academic Knowledge Isn't Enough to Be Successful in the Health & Fitness Industry
been said that you need a degree to function in this ever so changing
world. The fitness and health industry is no different; you absolutely
need to have studied the subject in some fashion in order to understand
what you’re doing and how to help your clients achieve their results
safely. What’s interesting is how many people with degrees are entering
this field without the qualities and skills necessary to be successful.
issue goes beyond the classroom; there are some things you can’t learn
from a book, only experience will teach you. For others, their problem
is they haven’t understood that the people we service are the heart of
this entire industry. If a professional doesn’t understand this they’re
far less likely to be successful in this industry.
you ever met a professional who can’t seem to relate to their clients?
I’m sure you’ve met someone who you can’t seem to relate too or just
doesn’t get you and it’s a major turn off. That happens with
professionals in this industry all the time. They just aren’t fitting in
because they don’t know how and no one has taught them.
professionals just don’t have the right skills to work with and relate
to their clients. It’s all good and jolly that you have a degree, but if
you haven’t learned anything about the people who need your help then
you’ll have problems. Too many professionals are leaving college with a
degree, but not with the skills and qualities necessary to be successful
and it’s sad.
some things can’t be taught in a classroom. Many of the professionals
working in this field are struggling because they haven’t learned the
skills and qualities needed. Some are born with them while others can
develop them, but they’re needed if you want to be a successful
professional in this people focused industry.
you ever wondered how some people do it? They’re all over the TV or on
social media. Sometimes you listen to them and you think you could do
that too. You know what they know and possibly more and you’re right. In
this industry knowing is half the battle, we must be able to translate
this complex information so that our clients can understand and achieve
their desired results.
I asked you to name some qualities and skills you absolutely must have
to make it in this field what would you say? You might say patience and
compassion, but you’d definitely say the ability to communicate,
particularly the ability to listen and care about what your client’s are
expressing. The worst kind of professional is one that doesn’t listen
or lacks communication skills.
traits you ask? You absolutely need to be business savvy; you need to
have a basic understanding of marketing, accounting, leadership, and
overall business. You can throw in writing, public speaking, and overall
professionalism which include having manners and respect too. This list
is by no means complete; there are quite a number of qualities and
skills needed. While you may not be an expert in them all, you couldn’t
have been where you are without them.
want to reemphasize my point again; one of the biggest reasons some
professionals, who aren’t even certified, are successful is their
ability to communicate. They also impact the way they make their clients
feel, especially when they’re physically around them. It’s best
described as being relatable and their clients love working with them.
other huge piece is listening skills; people who don’t listen and try
to understand where their clients are coming from are doomed to fail.
You’ve probably met people like this before, you’re speaking to them and
they aren’t even listening; you can see it on their body and when they
just don’t get what you’re saying it’s frustrating.
there’s anything you take away from today’s article it’s that you need
to know how to communicate effectively, listen, and relate to your
clients. You must have a grasp of how the other skills and talents, but
you absolutely need to be good with people.
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